Social media sponsorship opportunities can be and are extremely exciting for both the brand and the creator. But with that being said, it is extremely easy to get caught up in the numbers aspect of sponsorships, constantly thinking: How much can I charge? What is the increase from last time? How much time will it take to do this sponsorship? How many pieces of content do I need?
We’ve all seen videos, stories, and posts that promote products and services that seemingly come out of left field. Now, these are impressive in their own right, but there certainly is something refreshing, engaging, and impression-making when seeing promotions that fit seamlessly within the content and existing branding of the creator.
Trying to keep up with TikTok trends as an influencer usually feels like trying to catch smoke with your bare hands. Trends are illusive and constantly evolving. It seems like by the time you teach yourself the newest dance trend, upload it, and publish it, you are already out of style.
Becoming a content creator is a relatively recent, yet rapidly growing path. Content creation for many is a hobby, for some a side gig, and–when done thoughtfully–it can become a career.
You’ve heard the old saying “Give a man a fish and you feed him for a day. Teach him how to fish and you feed him for a lifetime.” I want you to visualize this old saying in the context of content marketing.
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