We partner industry-leading brands with content creators and influencers to scale growth, income & impact.
In 2014, Joel Robinson and Steve Messa had the vision to create a video platform that would combine entertainment and shopping into a single experience. The platform would feature social media influencers hosting live video experiences in partnership with brands, all designed to educate, entertain, and provide consumers with a way to purchase the product. So they partnered with Tom “TK” Kuegler and Chris Yeh at Wasabi Ventures, a venture capital firm who happened to like helping emerging entrepreneurs start companies, and they built it together.
In 2014, Joel Robinson and Steve Messa had the vision to create a video platform that would combine entertainment and shopping into a single experience. The platform would feature social media influencers hosting live video experiences in partnership with brands, all designed to educate, entertain, and provide consumers with a way to purchase the product. So they partnered with Tom “TK” Kuegler and Chris Yeh at Wasabi Ventures, a venture capital firm who happened to like helping emerging entrepreneurs start companies, and they built it together.
Over time as they grew this platform to over 30,000 monthly visitors, they learned that the many aspects of the video platform they had envisioned actually already existed. These features existed on YouTube, and rather than competing with YouTube, they decided to work within the YouTube ecosystem to achieve the same outcomes for brands and creators.
YouTube is a transformative medium. The radical idea (at the time of YouTube’s founding in 2005) that almost anyone could pick up a camera, record a video, create a channel and grow an audience was the beginning of a fundamental shift in media content creation and consumption. This shift was about more than just entertainment. This shift has had macroeconomic implications for the world’s leading media companies as they shift their own business models to compete for attention, and it has had macroeconomic implications for what it means to be “successful” by today’s social standards. And most importantly, it has triggered a way of entrepreneurship, becoming one of the most sought after career trajectories for up-and-coming influencers and content creators.
In Summer of 2015, Joel and Steve saw first-hand how the new entrepreneurial path of YouTube can change lives for emerging creators when their intern Trinh Pham who joined their team with a YouTube channel of 30,000 subscribers, quickly grew her following to hundreds of thousands (and now millions) over the course of just a few months. When they saw this happen, it became abundantly clear that there was something special about the way creators, whether vloggers on YouTube or musicians on Spotify, were building influence online and learning how to grow, monetize, and use their platform to create a livelihood for themselves.
In Summer of 2015, Joel and Steve saw first-hand how the new entrepreneurial path of YouTube can change lives for emerging creators when their intern Trinh Pham who joined our team with a YouTube channel of 30,000 subscribers, quickly grew her following to hundreds of thousands (and now millions) over the course of just a few months. When they saw this happen, it became abundantly clear that there was something special about the way creators, whether vloggers on YouTube or musicians on Spotify, were building influence online and learning how to grow, monetize, and use their platform to create a livelihood for themselves.
So in early 2016, they pivoted away from their video platform and began building a software solution to help brands launch and measure influencer marketing campaigns, specifically focusing on emerging, up-and-coming content creators like Trinh.
Over the next year, InfluenceLogic grew their software business to over 20 enterprise customers ranging from companies like UGG to impactful organizations like Save The Children, but then something started to happen. When the founders would speak with prospective customers, they kept hearing the same feedback:
“This is awesome, but how do I actually do influencer marketing effectively and not blow through my marketing budget with no return on investment?”
“There are so many content creators out there. How am I supposed to manage all these relationships in a meaningful way? Why don’t you just do it for me?”
Over the next year, InfluenceLogic grew their software business to over 20 enterprise customers ranging from companies like UGG to impactful organizations like Save The Children, but then something started to happen. When the founders would speak with prospective customers, they kept hearing the same feedback:
“This is awesome, but how do I actually do influencer marketing effectively and not blow through my marketing budget with no return on investment?”
“There are so many influencer marketing software companies out there. But I don’t have the time to use them. Why don’t you just do it for me?”
After hearing this, the team realized there was not just an opportunity serving their clients through software, but there was a genuine need for the human element of building and maintaining valuable relationships. In turn, they stopped selling their software solution to brands and they began doubling down on using the software themselves to build meaningful relationships and partnerships with content creators across all social media channels. The InfluenceLogic team recognized that partnerships are a core component of every company’s growth plan, but partnerships are also a core component of every creator’s monetization strategy. It became InfluenceLogic’s mission to help facilitate these partnerships, to nurture them, and to add meaningful, measurable value to both sides of the partnership.
And now in ten years operating under this model, with over fifty full-time employees and many other part time supporters, InfluenceLogic has helped over one thousand content creators partner with industry-leading brands and companies to earn an income and strengthen their ability to make a difference in this world.
The InfluenceLogic team is honored and eternally grateful for the partnerships they have built with and facilitated between each and every one of their creator partners, brand partners, and partnerships with agents and talent representation. It is the company’s full belief that through partnership and dialogue everyone can not only support each other in business, but we can all come together and create a better world for everyone in it.
After hearing this, the team realized there was not just an opportunity serving their clients, but there was a genuine and massive need for it. In turn, they stopped focusing on selling their software solution to brands and they began doubling down on using the software themselves to serve both brands and creators.
And now in almost four full years operating under this model, with fifteen full-time employees and many other part time supporters, InfluenceLogic has helped over one thousand content creators partner with industry-leading brands and companies to earn an income and strengthen their ability to make a difference in this world.
The InfluenceLogic team is honored and eternally grateful for the partnerships they have built with and facilitated between each and every one of their creator partners, brand partners, and partnerships with agents and talent representation. It is the company’s full belief that through partnership and dialogue everyone can not only support each other in business, but we can all come together and create a better world for everyone in it.
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