Is Post Boosting worth it?

Social media sites have rolled out paid boost features for posts. Instagram, Twitter, Facebook, and more sites offer ways to get your posts to more feeds in more places. Some argue that organic traffic is a thing of the past. It is argued that to keep up with competitors, you must boost your posts. Here are a few reasons why post boosting might be worth it for your brand.

1. You’re up against so many other paid advertisements these days.

It’s hard to reach new people (who don’t follow you or know about your brand), with so many other brands fighting their way to the top. To stay up with the pack, you’ll likely need to carve out a budget to pay for boosts on your posts so that your brand shows up in more places.

2. You can use the data to improve your social media marketing approach.

When you boost posts, you can look at your traffic and analyze who is engaging, what performs best, and the demographics you’re hitting. When you gain insight into where your boosted posts are landing, you can better create posts and marketing campaigns that match your strengths. Additionally, you can see your weaknesses and develop a plan of attack.

3. Reach your target demographic easier.

You can choose a demographic that fits your brand when you boost posts. By placing ads right in front of those you want to attract, your posts will likely perform better. Post-boosting to those you choose gives you better odds of landing a sale.

4. Boosting gives your brand more reach (and sales).

A huge benefit of boosting your posts is that it lands on the feeds of those who might not have seen your content before. When you’re reaching a target demographic, they might be interested, but their friends might also be interested. Getting more eyeballs on your brand can only help. What are the odds that some people who see your brand’s post need your product or service?

Many brands are paying to boost their content to the top of users’ feeds. While you might still be able to rely on organic traffic as a brand, there might come a time soon when boosting your posts is a must. There are so many benefits that you might find it is worth the small budget to invest in post-boosting.

Partnering with influencers is also a great way to get brand recognition. Having prolific social media accounts as a brand is essential, but once your brand is big enough, partnering with creators is another way for your brand to be even more visible.

If you’re interested in learning more about influencer marketing, contact our Brand Partnerships Team at brandpartnerships@influencelogic.com.