Insights for Creators & Marketers

startup

Startup Thinking in Your Influencer Business

During pitches from a start-up founder, I often ask the question, “What makes you the right person to build this company?”. During a pitch a few years ago, I had a founder give a unique answer to the question, ”I just needed a job.” While that was refreshingly honest, it was also an answer that left me a little hollow as a potential investor. There was no talk of solving a problem, speaking to a customer base, or even maximizing profit. Needless to say, the startup didn’t get my money.

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