Free guide · 10-page PDF
Why YouTube creators have become a top-of-funnel channel that converts at scale, and how the brands winning there run their programs. From the team behind some of the largest creator programs on YouTube.
PDF, 10 pages. No sign-up needed.
Why “lean-back” viewing holds attention, and why brands see more revenue from YouTube creators than from TikTok or Instagram.
“Recommendation SEO”: how sponsored videos keep getting found for years, and why clickable description links matter.
Creators make room for one brand per category. What happens when a competitor gets there first, with real program numbers.
Using your top videos and their comment sections to sharpen messaging for every other channel, paid social included.
Everything a managed program takes off your plate, from finding creators to FTC compliance and payments.
Ten pages, no sign-up needed.
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15x
organic traffic in eight months
One brand in the guide grew its organic traffic 15x within eight months of starting a YouTube creator program. Chapter 2 explains how, and why links in video descriptions give YouTube the edge.
Get the guideTell us about your goals and a strategist will map out your creator program.