Notes from the creator economy.
Strategy, research and news on creator marketing from the InfluenceLogic team.
Influencer Digest: Platforms Build the Backbone of the Creator Economy
Platforms are moving past just distributing content. Now, they are competing to control the systems behind the creator economy. Big platforms are getting more involved in how content is managed, monetized, and…
Influencer Digest: Shifting Control in the Creator Economy
In this edition, we look at YouTube’s move into live global programming with its World Cup partnership, Meta’s plan to attract creators with guaranteed payouts, the launch of Mister Rogers’ Neighborhood on YouTube,…
Influencer Digest: Creator Platforms Overtake Traditional Media
The creator economy is becoming central to the media landscape, with platforms built around digital creators now rivaling traditional entertainment companies in advertising revenue.
Influencer Digest: How Creators Are Changing Tentpole Media Moments
As the creator economy matures, platforms, investors, and cultural institutions are moving from experimentation to formalization.
Brand & Product Placement Disclosure Framework
Learn the difference between FCC and FTC disclosure rules and how brands should navigate product placement and advertising transparency.
FTC Compliant Influencer Marketing: A Complete Guide to Disclosure Requirements (2025)
See how to create influencer marketing content that adheres to FTC and global advertising standards. Learn how to stay compliant in 2025.
How Social Listening Supercharges Performance-Based Influencer Campaigns
Discover how social listening empowers brands to optimize performance-based influencer campaigns with real-time insights, smarter creator partnerships, and measurable results.
The Rise of Finfluencers: What Brands Need to Know About Partnering with Financial Creators
Finfluencers are reshaping how Gen Z learns about money. Learn how brands can work with financial creators to drive engagement and results.
Why Authenticity Beats Over-Production in Sponsored YouTube Content
Learn why genuine YouTube sponsorships outperform over-produced ads — and how brands and creators can build trust with audiences.
Why Smart Creators Balance YouTube Shorts and Long-Form Videos
Discover how to balance YouTube Shorts and long-form videos to grow your channel and attract brand sponsorships.
What’s New with Micro and Nano-Influencers in 2025?
We’ve explored how micro and nano influencers offer high engagement and unparalleled authenticity. But the landscape has evolved in 2025.
What AI Means for the Creator Economy: Threat, Tool, or Teammate?
With the rise of AI tools, creators and brands alike are facing a new, complex question: Is AI here to replace the creator, or empower them?
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