As EVP of Creative, Aaron is laser-focused on one question: how do you create content that actually converts?
For InfluenceLogic’s clients, that means guiding creators to develop sponsorship segments that do two things at once: drive real results for the brand while feeling completely natural to the creator’s audience. It’s the sweet spot where authenticity meets performance, and finding it is equal parts art and science.
His favorite creator is Lupe Fiasco.