The Best Influencer Marketing Quotes of 2016

2016 was a banner year for influencer marketing. It fully entered the marketing lexicon, becoming a buzzword and dominating a lot of the conversion about the future of marketing. Throughout the year we monitored the majority of media coverage surrounding influencer marketing. There were many poignant takes, interesting theories and actionable strategies being shared. Here were the ones we found most interesting:

 

4 in 10 millennial subscribers say their favorite creator understands them better than their friends

 

Think With Google put together a terrific infographic on YouTube stars being more influential than traditional celebrities. This was the stat that stood out to us the most.

 

Influence will lead marketing efforts by 2020. It’s the most effective form of “advertising” there is, and when coupled with a solid content strategy, no TV or Facebook ad buy can even compare

 

Marketing influencer Ted Coiné was bullish not only on influencer marketing as a whole, but influencer marketing as the future of B2B marketing.

 

Information access allows the influencer to deliver insightful, trust-worthy content to his or her audience and, with that, increase his audience, trusted status among them and his or her relevance in the industry

 

Dell’s Konstanze Alex-Brown gave some interesting insight to Social Media Explorer on how Dell manages influencer marketing campaigns and how they add value to the influencers themselves.

 

engagement-impressions

 

Kristy Sammis gave perhaps the influencer marketing quote of the year while discussing fake followers on an episode of Half Hour Intern. We are going to steal this one.

 

An influencer promoting and amplifying your message, your brand, to their audience means credibility, it means additional reach and it means you get an outsized modifier to the conversion process

 

The “Wizard of Moz” himself, Rand Fishkin, shared some great insight on influencer marketing and conversion optimization.

 

Do your research. You can’t seem like you are emailing every single person in a network. That is the quickest way to get deleted. Use my name and show me that you’ve actually done your research and say the value add

 

Influencer Erica Ligena, in an interview with The Confused Millennial, offered up some valuable insight into influencer outreach.

 

influencer marketing quote Ted Rubin

 

While Ted Rubin wasn’t specifically talking about influencer marketing, this quote relates to the value it can drive. By engaging with relevant influencers, brands can create audiences more receptive to their future advertising campaigns.

 

influencer marketing quote Michael Brenner

 

We are bullish on the future of video, so we 100% agree with Michael Brenner’s quote. The ad-block apocalypse isn’t going away in 2017, it’s time to look beyond pre-roll ads.

 

We threw too much money at them and did it too quickly

 

Digiday had an eye-opening interview with an unnamed marketing executive who was burned by an influencer marketing campaign. 2017 will be about making more informed influencer marketing decisions to maximize ROI. We wouldn’t be growing as fast as we currently are at InfluenceLogic without learning from past failures.

 

influencer marketing quote max chafkin

 

Bloomberg’s Max Chafkin attempted to become an Instagram influencer so he could write a story about it. It is a fascinating read and pulls back the curtain on the lives of influencers.

 

influencer marketing quote duane forrestor

 

Amen, Duane. In order for influencer marketing to continue to grow like it is being predicted to, the industry is going to have to do a better job measuring influence. It’s not easy, but we’re working on it.

 

influencer marketing quote joel robinson

 

We’ll end with a favorite quote from our CEO Joel Robinson. Who will your audience be in 2017?

2017 is going to be an exciting year for influencer marketing. We will keep our eye out for informative, inspirational and interesting quotes. Did we miss any from this past year? Let us know. 

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