Insights for Creators & Marketers

TikTok Now

What does the future of TikTok Now look like?

Recently, TikTok launched a new feature on the app called Now. Users are prompted to take a picture at a random time of the day from their front and back cameras. Much like the French app BeReal, TikTok Now encourages users to post at an unexpected time and more authentically show what they are doing.

Read More »
TikTok Verified

What does it mean to be Verified on TikTok?

Like all the other social media networks, it can benefit creators greatly to gain a verified badge on TikTok. Having the little blue and white check next to your username can set you apart from the average user and prove to audiences that you are someone worth recognizing.

Read More »
Rise of BeReal

The Rise of BeReal

The new app BeReal is the talk of the internet lately. This photo-sharing app has been downloaded over 20 million times and has maintained top spots on the U.S. Apple Store in the free apps section. What is this new app? Do influencers and brands have a place on the app, or will they ever?

Read More »
New Instagram Features

New Instagram Features Support Creators

In recent months, Instagram has been planning and rolling out new features to make running a business a breeze for influencers. From Reels to a new portfolio option, Instagram continues to add features that will support creators and drive business to the app.

Read More »
Benefits of LinkedIn

The Benefits of LinkedIn for Content Creators

Once you begin creating content online, some platforms can be left in the dust. After gaining a following, creators might forget about the benefits of LinkedIn, or think it doesn’t serve them anymore. Even if you think it doesn’t apply to you, LinkedIn is a great door to keep open, even after you’ve reached influencer status.

Read More »
Viral Content

Is There a Formula for Viral Content?

The social media sphere is filled to the brim with viral content, with a new video being passed around nearly every day. But what makes viral content so popular? Is there a formula to unlock virality on the internet? While there might not be one exact method, there are things creators can do to boost their chances of being the next viral video hit.

Read More »
Creator Burnout

Content Creator Burnout

Burnout is bound to happen in any field. Professional burnout occurs when there are too many stress factors from your job for too long. For an influencer, this is no different and it makes sense that this could happen with millions of eyes on them.

Read More »

Performance Partnerships
for Creators & Brands