Insights for Creators & Marketers

Vlogging

Why Vlogging is Successful

Whether you consume their content, or even just see thumbnails for their videos on YouTube, vloggers are everywhere. Vlog is a portmanteau of the words video and blog. People who vlog, also known as vloggers, post videos of their daily life to social media platforms similar to a written blog. But why are vloggers so popular? Here are a few reasons why vlogging is successful in the digital landscape and how teaming with these creators can mean positive things for your brand’s advertising strategies.

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