Insights for Creators & Marketers

Influencers Should Create Content on TikTok

Why Influencers Should Create Content on TikTok

In 2017, ByteDance Ltd. acquired an app called Musical.ly. By mid-2018, it had been transformed into the popular app known as TikTok. Many influencers have found success solely through TikTok since its start. Some influencers gained their following through other platforms, like YouTube and have yet to try their hand at being a “TikToker.” If you aren’t already, you should consider making a TikTok account. Here’s why:

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