Insights for Creators & Marketers

Brand Loyalty

Brand Loyalty and Influencer Marketing

Brand loyalty is characterized by consumers repeatedly purchasing products from a particular brand. This loyalty can be attributed to their values as a brand, the quality of their products and services, and their brand image. Loyalty to a brand from a consumer perspective has nothing to do with price and everything to do with how the brand markets itself and the products and services it offers.

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Performance Partnerships
for Creators & Brands