Insights for Creators & Marketers

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If You Want to Make Money, Make Content For Viewers, Not For Yourself

Many years ago, I was at a startup pitch with a founder and he was so adamant about the fact that he was the greatest of all customers of his company.  He used the product all of the time and was still trying to figure out why more people weren’t using his product.  I asked him the simple question, “how many people in the world are like you?”  

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